Brand, Marketing, Digital & Content

Our brand's known for doing things differently and getting results – by having fun, taking risks and making time for play. Brand, Marketing, Digital and Content is the driving force that makes this all happen.

Brand & Marketing

With a whole load of marketers, creatives, strategists and researchers, we’re here to champion, protect and empower people through our brand. We want to become the most irresistible brand in our industry and be the provider our customers and people can’t help raving to their friends about.

Whether we’re reaching the people who work here, or the customers who use our services to enjoy what they love, we get to shape what our products and services look and sound like, then help to spread the word about them. That way, people know who we are, what we’re about, and why we’re worth sticking with.

Through our Values, we create truly memorable experiences across every channel and touchpoint – from the adverts you see on billboards, to the emails you get when you sign up, right through to the guides you use to get up and running. Plus a few delightful surprises along the way.

We constantly look for better ways of doing things – evolving our brand expression, prioritising our customers’ experiences, and drawing on Virgin’s iconic heritage to shake things up in our sector. At the end of the day, we’ve got something special with the Virgin brand, which means we’ve got power to go further and do more to make people smile.

Digital Services

As the world becomes ever more digitally focused, we’re continuing to grow our capabilities to stay at the forefront of the industry.
Our digital products are at the centre of us living up to our purpose of building connections that really matter. In a time-poor, technology-rich world, it makes perfect sense to make the most of these channels to allow our customers to interact with us whenever they need to.

They allow them to get what they need through multiple devices, at a time that suits them, from anywhere they choose. What’s not to love about that?
We’re a boundary-pushing bunch, with bundles of energy and tons of creative talent. We are re-thinking how we deliver digital products that our customers love, with data at their heart, and new features on the horizon that are sure to appeal to digital enthusiasts and industry pros alike.

With ambitious plans and an obsession with delivering world-class customer experiences, we’re on a mission to enhance how we engage with the world and delight everyone we connect with.

So, whether we’re providing drum-roll inducing designs, interesting insights or super sales and service experiences, we’re all about digitalisation.

Digital Entertainment

We’re a big dog in the world of viewer entertainment, so it’s essential we handpick the very best of entertainment services to keep our loyal customers engaged, satisfied and hungry for more. That’s where we come in.

In Digital Entertainment, our strategy’s to understand what makes our customers tick, what are their points of passion and how to create viewing options that suit their lifestyles.

We’re all about what’s on the screen, whether that screen’s a mobile device, a tablet or a telly. If you’ve got it, we’ll fill it with world-class programmes, documentaries and series. More than that, we’re also responsible for other important stuff like the look, feel and functionality of our TV box.

If we didn’t exist, there wouldn’t be a television offering in our ‘quad play’, so without blowing our TV trumpet, we’re kind of a big deal.

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