How to make your LinkedIn profile work hard for you!

Roxanne Chand

March 9, 2017


LinkedIn has grown exponentially over the last few years and as a business, it’s one of our go-to platforms when hunting for top talent to join our Virgin Media family.

LinkedIn is one of the many social platforms that enable you to network and connect with friends, family and brands. However, it’s unique to the fact that it also allows you to build up a professional relationship with a business you would love to be employed by.

The one thing we have found is that people are not using this free social platform enough to find the perfect job for them.

From personal experience, I love LinkedIn. In fact, I used LinkedIn to find my role here at Virgin Media. I made sure my profile was up-to-date before making my application so that it would capture the attention of Virgin Media and other great organisations I was intrigued about and interested in working for.

All the effort and attention I put into brand me really worked.

Recently, I had the opportunity to speak with Darain Faraz, Head of Global Consumer Communications at LinkedIn who kindly gave me eight top tips to help make my LinkedIn profile stand out. I thought it would be rude not to share.

LinkedIn’s eight top tips to make your profile work hard for you!

  1. Polish your profile: With over 20 million members in the UK, it’s important to make your profile standout. Completed profiles are more likely to be viewed by employers, particularly those with a professional photo – the devil really is in the detail.

  2. Build your network: We find that having just 50 connections makes a big difference. Start by sending requests to friends, family and colleagues, and then make adding to your LinkedIn network part of your daily routine. Spending just nine minutes a day on the site is all it takes to see a real difference.

  3. Spot opportunities: Following the companies that you want to work for on LinkedIn’s Company Pages is a great way to be first to hear their news and to spot new job openings as they come up.

  4. Apply directly: Use the Jobs tab on your profile to find jobs in specific companies, industries or regions, and apply for them direct. You can easily set specific job search preferences so that you’re recommended roles that would be a perfect fit for you.

  5. Join the conversation: LinkedIn Groups are a great way to make connections in your industry and take part in discussions that will show off your interests and expertise You can follow our page here.

  6. Hone your professional brand: Start thinking of your profile as your digital shop window. Inject some personality and show what you’re capable of by using your profile to showcase examples of your work – this could be anything from images if you’re a photographer or graphic designer, to articles you’ve written if you’re a journalist.

  7. Let others do the talking for you: Nothing beats praise from colleagues and employers. On LinkedIn, it’s easy to ask others to endorse you; or give former colleagues a recommendation to encourage one back.

  8. Take the reins: Your dream job won’t find you without some effort on your part. If you’ve spotted a company that you’d love to work for, LinkedIn is a great place to drop them a line directly – a little initiative can really pay off.

So there we have it. Some awesome tips to get you started on LinkedIn so you can create your own personal brand and have the best profile for all employers to see.

I hope you have found this blog post useful! Don’t forget to follow us on LinkedInFacebook and Twitter to keep up with our latest news and job opportunities.

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