Finding my passion and my voice

Adela Shtereva

Account Executive

July 19, 2022

Sometimes success stories aren’t just about promotions and knocking big-time projects out of the park (although, this is all something to shout about). It’s also success stories about people’s own personal development that we love to shout and feel inspired by too. We spoke to Adela to learn how she’s grown into her career in the Public Sector with us and how her passion has helped her find her voice.

Did you always want to have a career in the Public Sector?

Well, I actually joined Virgin Media Business as a sales graduate. When I started I was quite shy. The job pushed me out of my comfort zone and allowed me to meet a lot of different people within the business. It wasn’t until I made the move from Manchester to London that I saw an opportunity for a career in the Public Sector. The transformation has been life-changing for me. I feel like with the support of my team, my confidence has grown, and I’ve gone from strength to strength in my career. I haven’t looked back since.

At what point did you realise you were really making a difference in your role?

What gravitated me towards being an Account Executive was how our products were making an impact on people’s daily lives in the country. I realised there was so much we were and could achieve. I wanted to be right at the heart of it and be a trusted advisor for these councils (our customers). For me, it’s never been about the targets. It’s about the passion to make a change in society.

Now, I specialise in the local government. The more I spend with the councils the more I understand their challenges and learn how we can help their residents. For example, in one of London’s most multicultural and diverse boroughs, I’m working on a project to transform their contact centres with live translation technology. As English isn’t my first language, I felt I understood. We want to empower residents who aren’t fluent in English to feel supported in their language when needing to address an issue.

What have you learnt about yourself during this role?

What’s interesting is that despite making all these wonderful connections, when I became an Account Executive, I didn’t understand the true meaning of how these relationships could help my customers. I was trying so hard to be self-sufficient, and almost feel like I had something to prove. It wasn’t until a good six months into the job that I realised I have a virtual team of great people I can reach out to.

Having the support of pre-sales, engineers and sales specialists has allowed us all to be able to build each other up for success. Every win has had several people in this company’s collaboration.

What else have you learnt from your career journey?

How to be demanding. It doesn’t mean you have to be rude or mean to people. It means you’re standing up for what you believe in. It’s not something that came easy to me, but I’ve learnt it’s okay to ask for what you want or need.

My manager’s been a great support and recently nominated me for the Women in Sales Newcomer Award. As someone who felt shy in the beginning, I’m really proud to be acknowledged for my hard work. You never know what opportunity careers at Virgin Media can lead to and if you’re passionate, it will always be worth it.


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