Hi, my name is Jake and I’m currently on a placement in Liberty Global’s corporate headquarters in Amsterdam. I’m working under Michael Eagles who is the head of the Insight and Analytics department in the Central Architecture Office (CAO).
Since Liberty Global acquired Virgin Media, there have been a plethora of opportunities to expand careers internationally, and my placement is just one of those opportunities. Being part of an international organisation gets me all the benefits of an exciting international career whilst still being connected to the UK and the Virgin values. I get the best of both worlds.
It’s also fantastic to be able to meet and network with international colleagues from across Liberty Global, it has given me an opportunity to begin to understand the similar, and differing, challenges that operators face across Europe. One of the most interesting aspects of being out here is understanding the cultural nuances that underpin patterns of behaviour in TV and broadband consumption in different markets around Europe, sometimes we’re not as different as we think!
As for the placement itself, my main task is to investigate broadband consumption trends in order to contribute to the development of a company-wide strategic direction for TV and broadband, taking into account the change in usage habits brought about by the shift towards over the top content providers, such as Amazon and Netflix. It’s fascinating to see the trends in action, and importantly it serves to give a real perspective based on hard data rather than conjecture based on anecdotal evidence.
Living in the Netherlands is, obviously, a major perk of this placement, and one which I am having a lot of fun with. Amsterdam is a wonderfully vibrant city with culture at the heart of everything that drives it. I have tasked myself with learning some rudimentary Dutch (although everyone in Amsterdam speaks English) to add to the experience and to help break the ice at parties.
With one month and half of my six months already gone, I get the feeling this placement will not be quite long enough.