As I’m writing this, I’m standing underneath 2 massive, eye-catching billboards. The bright purple, plum and red colours of the billboards serve as a backdrop for a powerful image of Usain Bolt, a.k.a. the world’s fastest man, alongside that wonderfully distinctive Virgin Media infinity logo. The newly refurbished Glaswegian stadium complex, Hampden Park, dwarfs in the background. A deafening, collective cheer erupts from the audience.