Copywriter

London

Time Type

Full time

Salary

Competitive Salary

Benefits

Amazing Benefits

Close Date

27/09/2022

Area of Business

Brand & Marketing

Location

Hammersmith - Griffin House Hammersmith Road

Job ID 00030973

About the role

As a Copywriter you will be asked to write copy for use throughout the business, making sure Virgin Media, O2 and Virgin Media O2’s stories, propositions, core services and key touchpoints are brought to life powerfully and consistently – inside and out.

Supporting the lead copywriter and creative director and working with a team of creatives, you will produce customer-minded brand communications that are easily understood, down to earth, and full of warmth, in unique tones true to the three brands.

As a guardian and ambassador for our powerful brands, the copywriter will help to maintain and champion our values and purpose, our attitude, and help to shape our brand experience, from concept to execution.

Key accountabilities

  • Executing briefs for internal and external campaigns, along with events/brand activation. This includes developing concepts and copy for customer, retail and sales communications, in a range of formats.
  • Supporting the lead copywriter and creative director on the naming, positioning and brand language associated with new products, services and internal initiatives.
  • Driving the use of our tones of voice, internally and externally – helping to create an understanding of all three tones of voice throughout the business, including reviewing copy developed by writers across multiple teams, divisions and agencies – including digital, social, editorial, HR, learning & development, and our partner agencies and freelance/contractors.
  • Being an advocate of brand values to create a superior brand experience – a key member of a team that’s living and breathing the Virgin Media and O2 brands day in, day out.
  • Helping the Brand & Creative Services team to find better processes for workflow, ideas generation and execution – and through best-in-class copy and design work, helping to raise the Brand & Creative Services team’s profile.
  • Governance of brand copy expression – supporting the lead copywriter and creative director in protecting the verbal and written expressions of the Virgin Media, O2 and Virgin Media O2 brands – including language and tone of voice, internally and externally

Who we are

At Virgin Media O2 we're going All In, to remove bias and barriers for our people and our candidates. We're working hard to achieve bold ambitions, to help us better represent the diverse communities we serve across the UK. As an equal opportunities employer, we support and encourage you, to be your authentic self throughout your application journey.

The must haves

In order to be considered, you must have the following experience;

  • Solid copywriting experience, ideally working on brand campaigns and communications
  • Excellent understanding of the brand environment – with a focus on product/service market positioning and customer comms
  • Clear understanding of the power of writing to influence, persuade, apologise along with being able to cut through the jargon and make things simple
  • Strong copyediting and proofreading skills, with a meticulous attention to detail
  • Excellent communication and networking skills to interact with peers and project stakeholders

The other stuff we're looking for

We'd also love you to bring;

  • Confident presenting concepts and rationale persuasively
  • You’re passionate, bringing tons of energy to all you do
  • Experience writing copy for a consumer brand of equivalent scale and stature

What's in it for you?

We know that benefits mean so much more than the 'stuff' we can give you, so we offer a wide range of support, rewards and tools - all focused on helping you to prioritise what really matters.

All work and no play just isn't our style! We're already planning our future ways of working, for when life becomes a little more normal again. We're constantly evolving our approach to enable you to find a great work life balance.

Next steps

If we feel like a place where you can belong, we'd love to learn more about you. Once you've submitted an application the next steps of the process, if successful, are likely to include a 2 stage interview process

When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you. Thanks for your patience in the meantime and for showing an interest in joining the Virgin Media O2 family.

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