Senior Marketing Effectiveness Analyst, Econometrics

London - West

Location: Hammersmith


Senior Marketing Effectiveness Analyst, Econometrics

London, Hammersmith - W6 8BS

To £45,000 per annum and other great benefits

This role has been created as part of the significant investment Virgin Media is making into its data, CRM and analytics function in 2018, where we are dramatically expanding the team in order to further tap in to our extensive, rich datasets.

As part of this expansion, we are growing our effectiveness team, which covers three key areas: performance reporting; forecasting marketing demand and marketing measurement and ROI.
The team has a pivotal role in establishing optimal marketing budget and channel mix, defining marketing demand KPI forecasts and ensuring the business has a relevant and robust understanding of trading performance.

Through 2018, the team will be delivering a new key strategic project for Virgin Media: defining customer lifetime value and optimising ROI across multiple key business levers for both acquisition and retention across marketing, sales and commercial.

Ultimately what it means for Virgin Media: investment decisions across the business are made with a complete view of customer value and the optimal return on investment - this is across the different dimensions of the business (i.e. channel, product, segments).

Role purpose

You’ll be working as part of a newly-formed team dedicated to improving CRM processes by bringing together the various sources of data, insight and processes to allow an omni-channel approach to customer messaging. The outcome of leveraging these shared resources should be more efficient and insightful targeting, better responses and improvement in revenue and profit associated with each channel.

This is a hands-on analytical role where practical SQL knowledge is required in order to interrogate databases and produce insightful solutions.

Principle responsibilities
* Lead on coordination of marketing demand monthly and weekly forecasts, liaising with other marketing, commercial and analytics teams as necessary
* Create monthly forecasts for demand KPIs (offline or online) with weekly and daily phasing incorporated
* Ensure that data is readily available and fit for purpose for constant analysis on demand performance
* Source and analyse new and current data sources, utilise existing tools and seek new approaches to better analyse and forecast demand.
* Identify business needs, and design and execute actionable insight to answer ad-hoc performance questions
* Manage the production of regular performance reporting and scorecards, and conduct reviews regularly to ensure these reports remain fit for purpose
* Be accountable for the accuracy of your own work by building in checks and quality assurance processes
* Communicate compelling insights and recommendations to a range of audiences, including non-technical stakeholders

* Build strong relationships with marketing, analytics and commercial stakeholders to enable better processes and output for forecasting demand
Skills and competencies required * 2/3+ years applied analytical experience gained in a marketing or commercial environment (trend analysis/regression/forecasting)
* Proven ability to identify a business need and produce actionable insight to answer performance questions
* Strong communication skills, both verbal and written, with the ability to communicate detailed forecasts to non-technical stakeholders
* Strong Excel skills to produce and manage scorecards and dashboard for reporting key marketing performance metrics

Technical skills we’re looking for
* Strong data handling and manipulation skills including quality assurance. Particularly in Excel but R/SPSS/SAS skills are also highly relevant
* Not essential, but a plus; coding/programming for data manipulation and automation of routines. R/SPSS/SAS
* Knowledge of media planning and buying process - ideal, but not essential

* Working knowledge of statistical concepts
Required critical behaviours * A hunger to learn new skills - i.e. digital analytics
* Can work to deadlines and deal with changing priorities with guidance
* Good communication skills, both written and verbal
* Meticulous attention to detail and accuracy
* Strong relationship builder - build trust and credibility quickly
* Well-developed problem-solving ability, combining analytical and business concepts appropriately

We’re a great place to work - and we offer impressive benefits too! You will get a generous holiday allowance, contributory pension, performance related bonus and, of course, discounts across Virgin Media products ad Virgin brands!

We embody the principles of what it is like to be part of the Virgin family. We are a collaborative bunch, and like to be a place where ideas and new ways of working can be forged.
Come and be a part of something special. Join us!