Online Performance Marketing Manager – Virgin Mobile

London - West

Location: Hammersmith


This is an exciting time to join Virgin Media as an Online Performance Marketing Manager. Reporting to the Director of Marketing and Insight, you will be responsible for delivery of affiliate, search and online broadcast campaign elements for Virgin Mobile.
Your duties will be wide ranging, but ultimately you will be responsible for:
* Work with key affiliate partners and affiliate network to execute Virgin Mobile campaigns.
* Maintain accuracy of pricing and offers on affiliate sites.
* Optimisation of PPC spend to efficient CPOs.
* Keyword planning for PPC alongside media agency.
* In-flight campaign optimisation of Search, Display and Affiliate activity.
* Run, document and share test and learn activity across online media channels.
* Write creative briefs for online elements of mobile broadcast campaigns for creative agency (VoD, Social and Display).
* Run dynamic creative messaging and decision trees for re-targeting and prospecting.
* Work with Online Sales teams to identify opportunities to maximise conversion and improve marketing efficiencies; such as landing page strategy, retargeting approach and PPC testing.
* Interrogation of results and data to provide insight to the business.
So what are we looking for?
* A good understanding of direct marketing/response principles - especially in an online environment.
* Strong analytical skills - ability to evaluate and measure output/impact of initiatives.
* Sound knowledge of online analytics tools (Adobe, Google analytics).
* Practical knowledge of both media planning and buying.
* Sound ability with Word, Excel and PowerPoint.
So why Virgin Media?
We are delivering the biggest investment in the UK’s digital infrastructure for over a decade, with a huge programme to extend our ultrafast broadband network and brilliant Virgin TV to 17 million homes and businesses. We’re challenging our competitors with the best services and the fastest speeds.
Join and you’ll be part of the Virgin Media family. We’re a great place to work - and we offer impressive benefits too! You will get a generous holiday allowance, contributory pension, performance related bonus and, of course, discounts across Virgin Media products ad Virgin brands!

Come and be part of something special. Join us!